Industry Leaders Use Driving Data to Get Ahead
- Selina Barker
- Feb 11
- 3 min read
New vehicle technologies are often praised for the ways they support and assist drivers. Features like GPS make driving more convenient, while systems such as automatic emergency braking give drivers a much-appreciated safety assist.
But what many vehicle owners don’t realize is that this tech doesn’t just help them; it helps a multitude of analysts and planners across countless industries.
“Modern vehicles are equipped with a slew of sensors and cameras, among many other technologies, that generate huge amounts of data, on and off the road.”
In a previous blog, we explored how data collected by your vehicle provides car companies with information that they sell to other companies. Here, we’ll look at four industries using vehicle data to move the needle in analytic innovation to improve their business operations.
“...one industry’s data can easily spark innovations in another.”
Personalized Insurance
The insurance industry uses vehicle data to create more personalized policies, with personalized prices. By looking at the data, insurers gain insight into a driver’s collision risk and set their policy and rates to reflect it.
Some insurance providers even provide in-vehicle telematic devices, like cameras with gyroscopes, that record dangerous actions like speeding, harsh braking, and collisions.
Faster Delivery
Delivery and ride-share companies rely on drivers who can navigate routes efficiently. Accurate route planning helps reduce delays, lower fuel costs, and maintain a high level of customer satisfaction. Vehicle data related to things like traffic trends and recurring problem areas help services optimize their drivers’ routes according to the location and time they’re driving, while real-time traffic data helps them reroute in response to delays as they happen.
“...companies using route optimization solutions cut delivery times by 15%, reduce fuel spending by 20%, and slash carbon footprints by 18%, all while increasing the number of deliveries by 25%.”
Smart Traffic
Vehicle data can be used to help businesses strategize when it comes to location by providing insight into which routes are the busiest and are therefore likely to see the most foot and vehicle traffic. This allows potential brick-and-mortar retailers to pinpoint the best location for a new store that would increase their visibility and exposure to as many potential customers as possible.
Understanding traffic patterns can also help companies know where the best areas to advertise are, and when to show those ads in order to reach the highest volume of drivers in a given day or season. For example, a restaurant could use data analytics to pinpoint the nearby streets that are busiest during lunch and dinner times and run ads on billboards and bus stops in those areas.
City Planning
Data analysis can have huge implications for city planning and operation. Understanding how vehicles are moving within the city can help those who oversee traffic light patterns, road construction schedules, speed limits, and collision trends.
“Studies have found that cities using intelligent transport systems (ITS) that integrate data like traffic patterns and commuter needs experience a 66% improvement in travel times and efficiency, a 22% reduction in accident rates, and an 11% decrease in fuel consumption.”
Optimizing and controlling the flow of traffic through dynamic tools like traffic lights and reversible lanes can help ease congestion and reduce collisions.
Vehicle and driver data can have widespread applications across myriad industries. But simply collecting data isn’t enough to make a difference; businesses looking for a leg up must be able to analyze and apply it to their own specific use cases.
“With the ability to harness this information, organizations of countless kinds will unlock new levels of efficiency, personalization, and innovation.”
Alertdriving has specialized in cross-industry partnerships for decades. We know how to collect driver data and analyze it effectively, to meet companies where they are and help them get where they want to go. Your fleet is collecting valuable data every minute – let us harness the power you already have towards reducing collisions and mitigating liability exposure.
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